Proust's Madeleine
Proust's Madeleine

Proust's Madeleine

This fragrance is inspired by novelist Marcel Proust, one of the most influential French authors in the 20th century and widely recognized for his "Proustian Moment," the journey of memory in which the narrator goes when he tastes a madeleine dipped in tea.

The Proustian madeleine crystallizes the theory of a sensory cue triggering a memory. As a child, Marcel’s aunt served madeleine cookies dipped in tea. As an adult, Proust realizes that the act of eating a madeleine resurrected his childhood.

We created Proust's Madeleine as a fragrance to underline the ability to somehow simply bend time and break the dichotomy between past and present through smell. Proust's Madeleine smells likes a warm vanilla paired with early grey tea and refreshed with a splash of bergamot. Light, airy, with a hint of decadence. 

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