Experience Lit:

Raw, visceral, natural, experimental, intuitive.

Did you know more than 70% of our emotions are determined by the sense of smell? 

Olfaction is the most powerful sense of our five, as the human nose has roughly 400 types of scent receptors that can detect at least 1 trillion different odors. Given these receptors are closely linked to the region that holds memories and emotions, this explains why the mouthwatering aroma of roasted chestnuts smell like Christmas with family, or a whiff of a cologne rushes a wave of nostalgia from an old ex. Essentially smell is like a time machine.

Lit Candle Lab is a scent lab aimed to further explore this intrinsic side of us. From a fragrance gallery of more than 150 scents to experiment with, we dabble with blending new combinations of fragrances into a sustainable, clean-burn soy wax candle.

Why soy?

Most candles on the market are made of paraffin wax, which not only emits carcinogenic chemicals, but also explains why you see recs to burn them in open-air environments. Not ideal. On the other hand, soy wax is non-toxic, a safer and healthier alternative for humans, pets, and the environment. Thus, rest assured when you use a soy candle, you will find a a slow, even, and most importantly, clean burn— leaving both a green footprint and a delectable scent.   

Whether it's making a fragrance that smells so damn good you could eat it, to recreating elements from a recent adventure, or crafting your own aromatherapeutic blend, this is the place to explore any scent for any mood, for any moment.


Follow your nose. Keep it lit.