At Lit Lab, we are obsessed with smell, design, and sustainability.
SMELL
It all started in 2017. Our olfactory design research was conducted in Berlin as a series of immersive focus groups featuring a scent library of more than 100 aromas. We always opened the dialogue about our smell preferences. What’s your favorite smell? What’s a smell you find absolutely revolting? What’s the very first smell you remember having?
Despite us all being strangers at the start, this conversation guides us to come together through the medium of olfaction — because at the end of the day everyone has a nose. Everyone has a favorite smell. A worst smell. A first smell. And it’s fascinating to share these stories behind each one, especially because the participants are from all corners of the world, so correlating between smell and origin can reveal a lot about a them. In a way, it’s quite intimate without being too intrusive. It’s human.
Our Haus fragrances are the final [l]iterations of this design research. By delving into the ephemeral nature of scent and the narratives they evoke, we've curated a collection of gender-neutral, all-natural, and delightfully unconventional fragrances.
Discover HAUS FRAGRANCES
DESIGN & SUSTAINABILITY
We like pretty things and we want them to last.
